Iverywhere — B-Roll Library & Capture System

How this plugs in. Sister doc to the content calendar — every post there pulls from a bank built here. Aesthetic law is the art-direction bible (palette, house grade, the six city AI recipes); wardrobe for anything worn on camera is the styling & wardrobe guide. Never shoot people in outfits that fight the palette — check the guide first.

Priority zero

The pairing is the plot

Before atmosphere, before texture, before anything: the brand's one selling point is coordinated outfits on a family that's going somewhere. Every capture session banks at least one pairing frame. If a week's footage has beautiful water and no coordination, the week failed.

#	The pairing shots that say it without a caption	Feeds
P1	Worn, from behind: parent + kid walking away — airport corridor, hotel hallway, gravel path, beach boardwalk — same-fabric vests visible, hands held or not. The signature frame; works under any kid-face policy.	Reels, homepage, everything
P2	Hung together: adult vest + kid vest on two hooks / one rail / a villa armoire door. Still life that reads instantly.	Feed, Pinterest, email
P3	Packed together: both vests folded in one open suitcase, kid's on top. The "one bag, whole family" story.	Useful posts, stories
P4	The hand-down: adult hands zipping the kid's vest, kid's hands in frame. Close, warm, no faces needed.	Reels (the emotional beat)
P5	Scale side-by-side: the two vests flat, overlapping, shot from above in window light (the at-home cousin of studio frame A6).	Feed, PDP support
P6	Chairs at the trattoria: two chair-backs, two vests draped, table set. Nobody in frame; the whole brand implied.	Feed hero candidates

Lane 1 · Your phones

The capture lists (one 60–90 min weekend session banks a week of content)

Shoot 4K, phone level or slow pan — never whip. Morning or golden hour only; midday flat light is the enemy. Ten seconds minimum per clip. Everything gets the house grade in Lightroom mobile afterward.

The Home & The Pack (shootable this week, no trip required)

Clip	Direction
The packing table	Overhead of an in-progress suitcase — rolled clothes, the mat folded, sunglasses on top. Hands enter and place one item.
Linen on the line / rack	Ivory pieces drying, moving slightly. Backlit if possible.
Morning kitchen	Coffee poured, kid's cup beside it, light across the counter. The "before the trip" feeling.
The list	Handwritten packing list on paper, pen crossing an item off. (Props: real handwriting, real list.)
Kids' shoes by the door	Three small pairs lined up next to two big ones. No faces, all family.
The basement, honestly	Box stacks, tape gun, a vest emerging from tissue. Founder-story gold.

The Going (bank on any drive/errand; airport versions on the next real trip)

Clip	Direction
Car-seat buckle, hands only	Close on the click, kid's torso in the coordinated layer.
Window weather	Rain or sun through the car/plane window, out-of-focus foreground.
Rolling suitcase, low angle	Wheels on pavement/terminal floor, small feet walking beside big feet.
Departures board / gate signage	Classic trip grammar — shoot loose so it's reusable for any destination story.

The There (hotel, pool, restaurant, anywhere that reads "trip" — bank hard on every real trip)

Clip	Direction
Hotel-room arrival	Door opens, light floods, suitcase drops. One take.
The nap	Drawn curtains, a small sleeping shape under a blanket, slow push. (Pain #4's whole mood.)
Trattoria table	Bread, water glasses, a kid's hand reaching. Shot from adult eye-level.
Pool light	Water caustics on stone, an empty lounger, the hat on it.
Golden-hour walk	The P1 pairing frame, every trip, every location — it never stops being the brand.

Texture & seasons bank

Clip	Direction
Fabric close	The AMEDEO weave in raking window light; a hand smooths it.
Palette objects	Stone, straw, terracotta, sea glass, butter-yellow anything — five-second beauty clips in the brand colors.
Season stock-up	Shoot ahead of the calendar: August banks fall (layers, earlier dusk, market pumpkins in ecru not orange); October banks holiday (garlands, candlelight, wrapping in kraft + Brunswick ribbon); January banks spring-trip planning (maps, guidebooks, the couch-and-laptop planning scene). The content calendar's seasonal beats draw from here.

Lane 2 · AI & stock

The tangential-world lane (atmosphere only — strict rules)

The three absolutes. (1) Never AI-generate the product — art-direction law; AI may extend environments only. (2) Never AI-generate people presented as real — no synthetic families, no fake trips; the customer reads r/blogsnark and synthetic-mom content is exactly what gets a brand flayed there. (3) AI and stock play atmosphere, not autobiography — a Ligurian coastline clip can score a Reel about planning season; it must never be captioned as "our trip."

AI recipes (extends the six city recipes in the art-direction doc — same grammar: place, light, texture; no people, no product)

Scene	Prompt skeleton
Como morning	`lake como shoreline at 7am, still water, stone jetty, morning haze, muted sage and stone palette, soft golden side light, 35mm film photograph, no people`
Empty trattoria terrace	`small italian trattoria terrace before opening, linen tablecloths, rattan chairs, dappled light through vine canopy, terracotta floor, ecru and butter tones, film grain, no people`
Villa courtyard	`mediterranean villa courtyard, warm stone, linen curtain moving in a doorway, late afternoon shadow, terracotta pots, quiet, kodak portra palette, no people`
Riviera pool edge	`vintage riviera hotel pool edge, striped umbrella out of focus, water reflections on travertine, soft warm light, muted palette, film photograph, no people`
Planning season	`open guidebook and handwritten list on linen bedsheet, morning window light, ceramic coffee cup, muted ivory and sage tones, shallow depth of field, no people`
Harbor dusk	`small harbor at dusk, moored boats, city skyline soft in haze, golden pink light on water, film grain, quiet, no people`

Generate at 4:5 and 9:16. Grade to the house preset after generation so AI frames sit inside the brand palette rather than beside it. Keep an internal log of which published assets are AI (a column in the capture log below) — if a press question ever comes, the answer is one lookup, not an audit.

Stock lane (Adobe Stock — I can search + license via the connected Adobe tools when you shortlist)

Use	Search strings that find the register
Taste posts (hotels, places)	`boutique hotel courtyard morning film` · `italian coastal town pastel film photography` · `linen bed morning light`
Travel grammar	`vintage airport window silhouette film` · `train window countryside golden hour` · `hotel key desk brass`
Seasonal beats	`autumn market europe muted tones` · `christmas candlelight table linen kraft` · `spring picnic linen blanket film`

Filter: photos/video shot on or graded like film, muted palette, no logos, no visible faces (licensing simplicity + brand consistency). Skip anything that looks like stock — if it has that gloss, the ICP sees it instantly.

The filter

Five questions before anything is posted

Palette: does it live in rust / ecru / sage / soft navy / butter / terracotta / sea-glass (+ Brunswick green)? One off-palette frame breaks a grid.
Light: morning or golden. Midday-flat or flash-lit → delete.
Texture: is something tactile in frame (linen, stone, straw, water, skin)? Flat graphic surfaces read as ads.
Motion: slow or still. If the camera hurries, the brand looks like it's trying (pain #1 applies to us too).
The Sézane test: could this frame sit in a Sézane or Jacquemus story without flinching? If unsure, it can't.

Organization

What	Convention
Folder	`assets/art-direction/broll/` with subfolders `pairing/ home/ going/ there/ texture/ seasonal/ ai/ stock/`
Names	`iv-broll-<scene>-<location-or-note>-<nn>.mp4` — e.g. `iv-broll-pairing-backwalk-hallway-01.mp4`
Capture log	One running sheet (or a note): date · clip · scene · graded? · AI/stock/real · used-in-post. Ten seconds of logging saves the "what do we even have" spiral every posting day.

The weekly loop, mechanically: one weekend capture session off these lists (60–90 min, both phones) → grade the keepers in Lightroom mobile (house preset) → drop into the bank folders → the week's calendar posts assemble from the bank in minutes instead of starting from zero. The bank compounds; by launch week you'll cut Reels from a library, not a scramble.