How to use this: questions are ranked 1→53 in shoot priority. Green = you have an answer drafted (under the question). Amber = improvise. The timeline groups them into segments, but the rule is simple — go in number order; whatever you don't reach, you didn't need. Protect the setup buffer; if 10:00 slips, cut from the bottom, never the top.
Timeline
| Clock | Time | Segment | Shoot |
|---|
| 10:00–10:25 | 25m | Setup | Stools angled toward each other. Key/fill/back light. Mic both, level check. White balance. Frame wide two-shot + tight single. Record 30 sec & play it back. |
| 10:25–10:32 | 7m | Warm-up | Easy throwaways to settle in: #53 first job, #45 window or aisle. Don't burn your best rapid-fire yet. |
| 10:32–11:05 | 33m | Seated core | Tier 1 + 2 (#1–16) — the brand spine + your best ready stories, while energy is highest. |
| 11:05–11:10 | 5m | Reset | Water, confirm recording, re-block for product. |
| 11:10–11:36 | 26m | Product | Tier 3 (#17–24) — product in hand. Coordinating parent/kid pairs side by side. Keep talking while you handle → voiceover. |
| 11:36–11:50 | 14m | Philosophy | Tier 4 (#25–38) — go in order, take it as far as time allows. |
| 11:50–11:58 | 8m | Personality + couple | Tier 5 (#39–52) — fast, loose, talk over each other. Best short-form clips. |
| 11:58–12:00 | 2m | Wrap | Silent b-roll grabs. Back up the footage before you leave. |
Two lines to land somewhere on camera:
• "World travelers are just people who bought plane tickets."
• The honest counter-beat on travel privilege — it can feel preachy to tell people to "just take the trip," and the thing nobody talks about is the cost. Naming that makes you more trustworthy, not less.
Tier 1 — The Spine (get these no matter what)
1
What is Iverywhere?Haley★ priority
A premium travelwear brand for families who didn't stop exploring when they had kids.
2
What is the name? How do you pronounce it?Trevor
Iverywhere. From a kid's point of view, "I go everywhere" = "Iverywhere."
3
Why are you starting Iverywhere?Haley★ priority
We wanted to make things you're really excited to bring when you're traveling with your baby or your toddler. We didn't find many brands focused on the parents who were already traveling with their kids and wanted to look great doing it.
4
What do you want people to feel when they interact with Iverywhere?Trevor★ priority
Calm, capable, confident. We want you to feel like traveling with kids isn't just do-able — you're going to thrive on vacation, be your best self, and look back remembering how much fun you had, not how hard it was to feel and look put together.
5
What does "On the Way" mean to you?Haley★ priority
You can take it literally — you're on the way to the next place. Or metaphorically — you're on the way to becoming who you want to be. Iverywhere helps make it easier to get there.
6
What is your vision for Iverywhere?Trevor
In books or movies, some writers create their own universe — I want Iverywhere to feel like that. A universe families step into where you feel confident traveling and look put-together with your kids. We start with travelwear, and I'd love it to blossom into partnerships with boutique hotels, or sponsoring families to go abroad and see the world.
7
What kind of traveler is Iverywhere for?Trevor
Parents who are down for the challenge of a long flight with kids. They're already piecing together an itinerary from weeks of planning, their suitcases are carefully curated with coordinating pieces across brands — they're working hard to maintain an identity they love. Iverywhere makes that a lot easier.
8
What made you want to start a brand?Trevor
Building a brand is a way to be part of a community. We're passionate about traveling with our kids and exploring the world, and we know lots of parents feel the same. We didn't just want a product to sell — we want everyone in the Iverywhere community to grow with us.
Tier 2 — Founder Stories (specific + ready = your best emotional clips)
9
Where did the idea come from?Haley
We planned our first big trip with our daughter Ivy when she was 9 months old, and spent so much time researching how to make the most of it.
10
What problem are you not trying to solve?Haley
Baby products are mostly tactical — there's tons of gear. Strollers, carriers, cribs, bottles. A long checklist of things you "have" to bring, not the things you're excited to bring. The parents we want a community with have already invested in that stuff, because they know traveling and exploring is part of their family's identity.
Great differentiator — pairs naturally with #11. (Its companion, "what problem ARE you solving," is in Tier 6 — worth landing a one-liner.)
11
What has been the hardest part so far?Haley★ priority
We had our kids wear sample sunglasses out in the wild — at a cafe/playground in Vondelpark in Amsterdam. A woman came up and asked where she could buy them. It was so hard to say we didn't have any for sale — no business cards, no website, nothing. Just getting this brand out into the world has been the hardest part.
12
What has been the most exciting moment?Haley
Our kids wore their Iverywhere vests to the airport on our trip to Australia. It felt like we'd made something we were really proud of — something we were actually excited to use ourselves and for other people to see.
13
What has surprised you most about starting a business?Haley
You have to be a really trusting person, almost to a fault. It's risky — you buy huge rolls of fabric from Italy and trust people you've never met to ship it across the world. The brand is your vision, but the business is really about partnering with people you trust to execute it. You have to build a network of experts.
14
What part takes way longer than people realize?Haley
You learn to be patient with global manufacturing. You want the best fabric, so you go to Italy — who knew they shut down every year for all of August? You want to test designs — there's a ten-week turnaround to produce something, and then you might have a tariff war.
15
What's something you thought would be easy that absolutely wasn't?Haley
You have sunglasses, a vest, and a mat, and you want them all in one very specific shade of green so the line coordinates — and you want that color to run through the whole brand. Turns out you have to match a Pantone color to a plastic-dip color to a hex color, and they're all just slightly different. We figured it out so it's easy for you to buy the hat that matches the sunglasses or the vest.
16
Why start with travelwear?Haley
We wanted to solve our own problems first. For most brands, wearing their clothes or using their products while you travel is an afterthought — we wanted to make that the main focus of Iverywhere.
Tier 3 — Product (shoot during the product segment, with pieces in hand)
17
What are you planning to sell?Both
Our core collection — coordinating colors of clothes and accessories for parents and their kids: vests, hats, sunglasses, scarves, and a travel mat. (Stretch version if confirmed: + a blanket and bibs, so the kids can eat gelato without getting too messy.)
Confirm bibs/blanket are launch SKUs before naming them on camera.
18
What is travelwear?Both
Clothing and accessories designed specifically for traveling. These aren't "elevated basics," but they're not travel gadgets either. They're versatile — they earn their space in the suitcase. You can wear it in the airport and in your Instagram photos in front of the Eiffel Tower.
19
What details are you obsessed with?Haley
I'm big on customer experience. I don't understand zippers that don't zip right — if something frustrates me like that, I'll never wear it. We spent a lot of money on zippers because of that.
Show the zipper on camera while you say it.
20
What product took the longest to develop?Haley
The vest — we wanted it perfect, and it's the first product we started on. It has the most variation: men's, women's, and kids, all in different sizes. We went through a lot of iterations.
21
Which launch product are you most excited about?Both
Our flagship is the vest. It's the most versatile, and it's perfect for shoulder season — which is really the best time to travel.
22
How did you choose the colors and materials?Haley
Your notes: the color palette + the mill in Italy. Build it out — a tight, timeless palette (black, ivory, green, pink), chosen for coordinating across the family; fabric from an Italian mill, chosen for how it wears and travels, not just day-one looks. (See PRICING/STATE docs for exact palette language.)
23
How do you find factories and manufacturers?Haley
We've gone a few routes — some products we sourced ourselves, and for manufacturers that won't take cold calls from a startup, we leaned on our development partners. We make products for kids globally, so we make sure the factories are certified in international quality and safety standards.
Deeper version (Cloth Portico plug + CPSIA / OEKO-TEX / PFAS / drawstring-safety talking points + the "only claim certs you've tested for" caution) is in FOUNDER_INTERVIEW_PREP.html, Q25.
24
What's one thing you've learned about manufacturing?Haley
You have to stay true to your brand in every detail and every decision — which is tough across time zones, languages, and cultures. Slowing down, iterating, and getting feedback from our community let us make the best products we can. We're excited to keep improving our core products and make new ones we hope you'll love.
Tier 4 — Travel + Family Philosophy (seated; go in order till time's up)
25
Were you always passionate about travel?Both
No — we didn't fall for travel until we had kids. Trevor studied abroad briefly in college; I'd never been abroad until our honeymoon. The love has grown over the past four years — every trip multiplies the desire 10x. Now it's part of most of our conversations, dreams, and goals.
26
Why is traveling with kids important to you?Both
Two reasons. One — we genuinely want our kids to understand how big the world is and that they can see all of it. We don't want them to be afraid; we want them to be global citizens. Two — it's so fun. We want to bring them. It'd be really hard for me not to.
27
Why do so many parents stop traveling after kids?Both★ priority
Honestly, I'm not sure that group exists the way the question assumes. If you're a true traveler who sees value in seeing the world, that desire doesn't just disappear — and you'd want it for your kids too. If you traveled lightly in your early twenties, there's a notion of "fitting it all in before kids," which is valid but often comes from fear. There will always be people afraid to take their baby to the grocery store.
Strong, slightly contrarian take — authentic and on-brand. Pair it with the privilege/cost beat so it doesn't read as dismissive.
28
What makes travel harder than it needs to be for parents?Both★ priority
Airports changing the rules on you. No matter how much you research, you'll hit a different process or a person who holds you up. Research ahead — but know it'll change, and it won't be fair. You can have a rough time getting there, but once you arrive it's worth it.
29
What's your philosophy on traveling with toddlers?Both
Kids — especially toddlers and babies — are meant to be part of society. I don't entertain the "baby on an airplane" complaints; it's public transportation, and there's far worse behavior from adults. On the tantrums and diaper changes — my philosophy has shifted. I know I'll miss this. People mention older kids getting bored or not wanting to travel; right now our 3-year-old is just happy to be there.
30
What do people misunderstand about family travel?Both
Usually only the negatives get talked about — disrupted sleep, long flights. But there are real upsides we've found: some places in Europe let families skip ahead (we skipped a 3-hour line at a Portugal airport on family priority), and you end up seeing the playgrounds and neighborhoods where life is actually happening.
Your note: answer is geared to young kids — you can say that explicitly. The "they'll never remember it" crowd is a good foil to name.
31
What's your most chaotic travel moment?Both
Amsterdam: three toddlers, all our luggage, trying to get the train to our place — then realizing we had to haul it up four flights of stairs in a traditional Dutch house. Bright and already hot at 6am. We laid on the floor and ordered McDonald's on the local Uber Eats. (Runner-up: our Copenhagen Airbnb cancelled the night before we flew.)
32
What have your kids gained from travel already?Both
Confidence. (Add one concrete example — a moment a kid handled something new with ease.)
33
What is your favorite type of place to travel to?Both
Urban, walkable neighborhoods — gardens, libraries, warm and welcoming culture.
34
What has been the easiest part so far?Haley
The vision was always clear. We've talked about building this brand for basically four years, and we've connected with other parents online echoing the same problems we had.
35
What does a normal day look like right now?Both
There isn't really a "normal" day — we have three kids, so they dictate how most days go.
36
How are you balancing this with 3 toddlers?Both★ priority
We learned early not to set expectations too high for any one day. Having three has actually been perfect — we've lived every phase from baby to toddler and beyond, and we're building the brand to support exactly that.
37
Are you self-funding this?Both
Yeah — we are. We're funding it ourselves.
38
Have you ever wanted to quit?Both
No — not at all. We've done a good job propping each other up when one of us feels defeated or overwhelmed.
Tier 5 — Personality + Couple (shoot LAST, fast, loose — best short-form clips)
Mostly improv. Don't script these — talk over each other, point, laugh. Disagreeing is the clip.
39
What's it like working together as a married couple?Both
Improv. Honest + warm — "no one's more invested than the person across the table, and no one can drive me crazier."
40
How do you divide responsibilities?Both
Improv. Trevor = site/tech/build/business; Haley = product/materials/makers/look; big calls together.
41
What is each person naturally better at?Both
Improv — answer for each other, it's warmer.
42
What do you disagree on the most?Both
Improv — pace (ship it vs. perfect it). Keep it light.
43
One thing you appreciate more about each other now?Both
Improv — seeing your partner's "work brain." Specific + a little vulnerable.
44
Who is more likely to… overpack / miss a flight / stress before a trip / buy unnecessary gear / let the kids eat snacks in bed?Both
Rapid-fire. Point at each other, answer fast. Disagreement = gold.
45
Window or aisle?Both
One word each. (Also used as a warm-up.)
46
Carry-on only or checked bags?Both
Improv — likely your funniest split. Lean in.
47
What's your most controversial travel opinion?Both
Improv — pick a real hot take and commit fully.
48
What's the travel version of a horror movie?Both
Improv — riff (red-eye, three kids, delayed flight, no checked bag…).
49
What would you say to someone who says "I could never do what you do"?Both
Improv — "you could, you'd just have to be okay not knowing what you're doing for a while."
50
What's the least glamorous part of running a brand?Both
Improv — boxes in the living room, spreadsheets, packing tape.
51
One thing people would be surprised to learn about you?Both
Improv — let it surprise each other.
52
One thing you've argued about during this process?Both
Improv — keep it light (a shade of pink, a font, a deadline) and land on laughing.
53
What was your first job?Both
Improv — quick + human. (Used as the opening warm-up.)
Tier 6 — If you have extra time (no answer drafted — prep a beat or skip)
On your own priority list but unanswered — prep these two before filming: "What problem are you trying to solve?" (the companion to #10) and "What makes a hotel actually family-friendly?" Both are quick to answer and you flagged them as important.
Others, only if time and energy allow: Why do you think this will work? · Most stressful moment · Most nervous about launch · Should kids adapt to your life or vice versa? · Favorite family trip so far · Why do parents deserve better-designed products? · Travelwear vs. athleisure · Why is design so important? · Why do kid products feel childish? · Why these products first? · What makes something feel premium? · What almost didn't make the launch? · What does functionality mean? · Mistakes so far · Travel hacks. (Answer bullets + key lines for all of these are in FOUNDER_INTERVIEW_PREP.html.)
Energy tip: warm up on #53 and #45, then run the spine. Save the rest of Tier 5 for the very end when you're loosest.
Before #23 (factories/safety): confirm with Haley which certifications are tested-and-done vs. in progress. Say only what's true — "designed to meet CPSIA" ≠ "CPSIA-certified."
Companion: FOUNDER_INTERVIEW_PREP.html (full answer bullets + key lines for every question).