Every purchase, account, click, and deadline to get fulfillment off the ground — distilled from the full plan into one execution sheet. Quantities sized for ~300 orders (the base-case first six months). Created July 8, 2026.
| ✓ | Action | Detail |
|---|---|---|
| ☐ | Weigh + measure every SKU as it will ship (folded, tissue-wrapped) | Same evening as the size-guide measurement kit — one session, two worksheets. Drives box sizes AND Shopify rates. Record folded mat dims (target ≤14×14×3″, never rolled — the 48″ UPS surcharge is $26.75+). |
| ☐ | Confirm the Full Family Kit fits Box M (16×12×6″) | Pack one for real. If it doesn't fit, size Box M to the kit before ordering boxes — the kit is the package the brand gets judged by. |
| ☐ | Inspect sewn labels on received goods | Vests + hats: fiber content, country of origin, RN/company identity, care instructions present? Kids items: CPSIA tracking label present? Photograph everything; list gaps. |
| ☐ | Email QIMA — scope CPSIA testing + CPC | Kids vests, kids/baby hats, kids sunglasses. Ask turnaround explicitly. Longest legal lead item in the launch. |
| ☐ | Request product liability quotes (2–3 brokers) | Say "children's products" up front. Binds before the friends-&-family soft launch (~Aug 12), not before Sept 1. |
| ☐ | DECISION: returns address | Home address on every label + site footer, or a PO Box with street addressing (~$100–200/yr)? Decide now — it goes on labels, policies, and Klaviyo emails. |
| ✓ | Vendor | What | Cost |
|---|---|---|---|
| ☐ | Packlane | 1× candidate Box S (14×10×4″) + 1× Box M (16×12×6″), kraft, no print (MOQ is 1) | ~$15 |
| ☐ | EcoEnclose | Stock sample pack: rigid kraft envelope (~12.5×9.5″), kraft paper mailer (~14.5×19″), glassine sleeves | ~$10 |
| ☐ | Sticker Mule | $9 packaging sample pack (sticker stock + finish check) | $9 |
| ☐ | Uline or Amazon | Muslin drawstring pouch samples, 2 sizes (sunglasses / scarf) | ~$8 |
| ✓ | Item | Spec | Qty | Est. cost | Vendor | Order by | Lead |
|---|---|---|---|---|---|---|---|
| ☐ | Custom tissue — the brand carrier | Ivory, Brunswick Green monogram pattern print | 500 sheets | ~$175–250 | noissue | Aug 5 hard / Jul 22 target | 2–3 wks |
| ☐ | Monogram sticker seals | Green monogram on ivory, ~2″ round | 500 | ~$50–100 | Sticker Mule / EcoEnclose | Jul 29 | 1–2 wks |
| ☐ | Box S (single vest / folded mat) | ~14×10×4″ kraft mailer box — lock dims after Step 0 | 150 | ~$375–600 | Packlane | Jul 22 (after samples) | 7–12 biz days + transit |
| ☐ | Box M (sets / kits) | ~16×12×6″ kraft — confirmed against the packed kit | 100 | ~$350–500 | Packlane | Jul 22 | same run |
| ☐ | Rigid kraft envelope mailers | ~12.5×9.5″ (scarf, eye mask, sunglasses, single hat) | 150 | ~$60–105 | EcoEnclose stock | Jul 29 | days |
| ☐ | Kraft paper mailers | ~14.5×19″ (hat + accessory combos) | 100 | ~$30–60 | EcoEnclose stock | Jul 29 | days |
| ☐ | Hangtags + string | Wordmark card stock (artwork = existing wordmark; layout only) | 500 | ~$80–120 | EcoEnclose custom | Jul 29 | ~3–4 days |
| ☐ | Founders' travel-tips insert card | Per SURPRISE_AND_DELIGHT — letterpress if the local quote is sane, flat print otherwise; QR → the Sydney guide | 300 | ~$150–400 | local letterpress / EcoEnclose notecards | Jul 29 | 1–2 wks |
| ☐ | Wax seals (pre-made adhesive) | Brunswick green, monogram if die exists — else plain | 300 | ~$60–90 | Etsy/Amazon (pre-made peel-and-stick) | Aug 5 | 1–2 wks |
| ☐ | Lavender sachet materials | Linen pouches + dried lavender (assembly Week 4) | 300 sets | ~$120–200 | Amazon/Etsy bulk | Aug 5 | 1 wk |
| ☐ | Muslin drawstring pouches | Plain ivory cotton — sunglasses case + scarf; custom print is phase 2 | 200 | ~$60–120 | Uline / Amazon bulk | Jul 29 | days |
| ☐ | Glassine sleeves | Scarf presentation + eye-mask hygiene seal | 200 | ~$30–50 | EcoEnclose | Jul 29 | days |
| ☐ | Ivory crinkle / void fill | 1 carton | — | ~$40 | Uline | Jul 29 | days |
| ☐ | Kraft paper tape (water-activated or self-adhesive) | 6 rolls | — | ~$35 | Uline/Amazon | Jul 29 | days |
| Packaging subtotal | ~$1,600–2,600 | within the plan's $2,000–2,500 budget at the midpoints | |||||
| ✓ | Item | Est. | Note |
|---|---|---|---|
| ☐ | Thermal label printer (Rollo or Munbyn) | ~$150 | 4×6″ direct thermal; no ink ever |
| ☐ | Label rolls, 4×6″ | ~$25 | 2 stacks/rolls to start |
| ☐ | Digital shipping scale, 50 lb | ~$30 | Also does the measurement-kit weights |
| ☐ | Shelving + pack table arrangement, basement | ~$0–150 | Shelve by SKU during the Week-4 inventory count (reconcile against the ledger quantities while everything's in hand) |
| ✓ | What | Why |
|---|---|---|
| ☐ | USPS daily pickup — usps.com → Schedule a Pickup (recurring) | Ground Advantage from the porch; free |
| ☐ | Pirate Ship account (free) | The rate benchmark — compare 5 real packages vs Shopify Shipping in Week 5; use whichever wins per package type |
| ☐ | UPS pickup option confirmed for kit-sized boxes | UPS Ground when it beats USPS on the heavy boxes |
| ☐ | PO Box (only if Step 0 decision said yes) | Street-addressing option, ~$100–200/yr |
| ✓ | Where | What to set |
|---|---|---|
| ☐ | Products → each product → Shipping | Real packed weights from Step 0 (Claude can batch-set via admin API once the sheet exists) |
| ☐ | Settings → Shipping and delivery → General profile | US zone rates: Free ≥ $150 · $8 flat < $150 · expedited OFF at launch (add UPS 2nd Day $25 two weeks after launch) · AK/HI: calculated rates, excluded from free shipping |
| ☐ | Settings → Customer accounts | New customer accounts ON (required for self-serve returns) |
| ☐ | Settings → Policies → Return rules | Self-serve returns ON · 30-day window · $8 return-shipping deduction on refunds · final-sale rules: gift cards + opened eye masks (hygiene-seal condition; tag or collection-based rule) |
| ☐ | Online Store → Pages | Publish the Shipping & Returns page (the plan's §3–4 tables are the copy, brand-voiced) + FAQ entries + "ships in 2–3 business days" line on PDPs + checkout |
| ☐ | Klaviyo | Shipping-confirmation, delivery follow-up, and day-7 "how's everything fitting?" flows (transactional set — separate from the prelaunch welcome flow, whose emails are built: content/email/) |
| ☐ | Settings → Shipping → Packages | Save Box S, Box M, both mailers as saved package types with real dims — accurate rates depend on it (DIM divisor 139) |
| ✓ | Test | Pass bar |
|---|---|---|
| ☐ | Pack one of everything + every bundle; re-weigh; correct Shopify | Estimated label cost within $1 of actual on all 5 package types |
| ☐ | Ship 4–5 test packages to friends across zones (incl. one mat + one Full Kit) | Zero damage; presentation photographs well on arrival; costs match |
| ☐ | One full return + one email exchange, end to end | Portal → label → refund-minus-$8 works; exchange ships before return lands |