Color Palette¶
The Iverywhere palette is three colors. Brunswick Green is the lead — the wordmark, the brand anchor, the dominant surface. Ivory and Himalaya round it out: Ivory as the everyday neutral, Himalaya as the soft accent.
This palette was locked in the R2 Pantone Draft (June 2024) and is the canonical reference. The earlier R1 palette included additional colors (Slice, Black, White) but was superseded.
How to use it¶
Brunswick Green is the anchor. Wordmark, primary buttons, key headings, hero surfaces, packaging trim — wherever the brand needs to assert itself, it shows up in green. The wordmark file in Drive (Iverywhere_Wordmark_BrunswickGreen.png) is the canonical version.
Ivory is the everyday neutral. Page backgrounds, body surfaces, garment lining color references, paper stock direction. Warmer and softer than pure white, which is intentional — pure white reads colder and more clinical than the brand wants.
Himalaya is the soft accent. Use it sparingly: tissue paper for unboxing, secondary surfaces in packaging, hover states or subtle backgrounds in digital, accent stripes in product. It softens the green/ivory pairing without competing.
What's not in the palette¶
Intentionally absent:
- No black as a brand color. (Black exists as a production fabric color for the vests, but it's not a brand-system color. Brunswick Green plays the dark-anchor role.)
- No pure white. Ivory is the off-white. Pure white only shows up where technical constraints require it (e.g., embroidery thread on dark fabric).
- No additional accents. The R1 palette included Slice (light green) and others; R2 removed them. Three colors is the lock.
Source documents¶
Drive folder: Branding/Brand Guidelines/Color Palette. Canonical files:
Iverywhere Brand Colors Pantone Draft.png— the locked R2 palette with Pantone matches (the basis for this page).Iverywhere_Wordmark_BrunswickGreen.png— the wordmark file using the primary green.Iverywhere Color Palette R2.png— supporting R2 palette image.
The full Branding folder is at Drive · Branding.
Source: R2 Pantone Draft (June 2024).