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When should Iverywhere launch?

Launch day is Tuesday, September 1, 2026 — fixed; the SKU set flexes around it, not the other way around.

Backfilled record — written 2026-07-08

This decision predates the wiki. Reasoning reconstructed from business/MARKETING_PLAN.html, website-design-research/roadmap.html, business/BUSINESS_PLAN_v1.html §9, and business/STATE_OF_BUSINESS.html — not a contemporaneous record. Statements marked inferred are reconstruction, not documented reasoning.

At a glance
Decided Approx spring 2026 — confirmed to vendors by May 11, 2026 (per State of Business; Haley's vendor pitch already reads "Launching September 1, 2026")
Decided by Trevor + Haley
Status Active. Every plan doc counts down to Sept 1.
Owner Both — Haley owns the production critical path, Trevor the site/launch mechanics

The question

With inventory largely paid for and a pre-launch brand, when does the store open? Too early and the line is incomplete (kids vests depend on fabric not yet landed); too late and the brand misses the season it was built for.

The options considered

Inferred — the sources record the constraints that box in the date, not a documented debate among alternative dates.

Option A — Earlier (summer 2026)

Opens the funnel sooner. But the supply chain can't support it: Pink Olmetex fabric had a 10-week lead time as of May 22 (arriving ~July 31), and the remaining kids vests need ~4 more weeks of sewing after that.

Option B — September 1, 2026

The earliest date the full launch SKU set can plausibly be in hand, landing at the front of the fall travel-planning window.

Option C — Later (holiday 2026 / spring 2027)

More slack, but ~$87K of inventory sits idle longer, and the founders' Sydney-trip content arc (March 2026 trip → September launch) goes stale. (Inventory-idle logic inferred from Business Plan §13.4.)

The call

September 1, 2026. A Tuesday. Password comes down on Shopify; email blast, Instagram launch post, Pinterest pins.

The reasoning

Supply-chain arrival windows set the floor. Olmetex (the fabric mill) closes for August — fabric had to be in motion before then. Pink fabric arrives ~July 31, then ~4 weeks of sewing. September 1 is roughly the first date the whole line can be real.

The fall travel-planning season sets the ceiling. The Marketing Plan ties the calendar to the Aug–Oct trip-planning window (Pinterest's 45–90-day planning lead). Launching September 1 opens the funnel exactly as holiday-travel planning begins.

The date holds; the SKU set flexes. Documented posture throughout: if Pink fabric slips, launch without Pink kids vests; if Romi slips silks, scarves and eye masks become post-launch V1.5 SKUs; if the studio shoot slips, the site launches on graded trip photography. Nothing in the sources contemplates moving the date itself.

What would change our mind

  • The sources treat Sept 1 as immovable and flex scope instead — the documented "reversal conditions" are SKU-level, not date-level (Pink-late contingency, silks to V1.5, shoot fallback per State of Business §9 and roadmap risks)
  • Inferred: a failure that guts the buying path itself (site, payments, or all core inventory) rather than trimming it would be the only real reopen trigger
Last updated by Trevor McCormick at 2026-07-09 08:04