Customer Research — Target ICP

Quote

She doesn't want to look like she tries hard, even though she does.

Customer Research — The Target ICP (v1) — the canonical doc — the ICP in detail, pain points ranked, comp set, channels, hotel tier, anti-patterns. Read before launching a SKU, approving a shoot, writing copy, or pitching a hotel.

Reference lenses (hq repo only):

• business/CUSTOMER_RESEARCH.html — median market; context, not directives
• business/CUSTOMER_RESEARCH_LUXURY.html — luxury overshoot; not the ICP

Full Markdown port retired July 2026 (git history).

Last updated by Trevor McCormick at 2026-07-09 08:04