Launch — September 1, 2026

Status	Locked — Sept 1 (decision record)
Owner	Trevor + Haley
Objective	Sell through September inventory; secondary, build the list for November holiday. Sell-through wins ties.

The campaign itself lives in the operating docs: Marketing Plan (channels, budget, launch week) · Content Calendar (week-by-week posts) · packaging manual (fulfillment readiness).

Superseded draft

An earlier brief planned paid Meta at launch; the Marketing Plan rules out ad spend — founder hours and landed COGS, not ad dollars. The plan wins. (Draft in git history.)

Post-mortem

To be written Sept/Oct 2026: what sold, what the list did, which channel drove orders, what changes for holiday.

Last updated by Trevor McCormick at 2026-07-09 08:04