Brand

• Color
  • Color Palette (R2, locked) — Brunswick Green · Ivory · Himalaya; hex / RGB / CMYK / Pantone, roles, exclusions
• Creative direction
  • Art Direction — the bible: light, scale, palette, photography rules, house grade
  • Shot list — Jul 13 studio session
  • Shoot run-of-show — founder interview
  • B-roll library
  • Styling & wardrobe guide
• Type & wordmark
  • Ivy Ora (display, Adobe Fonts) + Lato (body)
  • Drive — Branding folder — wordmark + logo files
  • Canva brand kit

Where the Feb 2025 deck (Iverywhere Brand Guidelines.pptx) and this wiki disagree, the wiki wins.

Last updated by Trevor McCormick at 2026-07-09 08:04