HQ source docs

Verbatim copies of hq-repo docs — calendar events deep-link here. A mirror, not a separately edited copy: re-copy when the source changes.

Business

• CONTENT_CALENDAR_PRELAUNCH.html — 8 weeks of founder-led posts, Jul 8 → Sep 1
• MARKETING_PLAN.html — the dated, budgeted marketing playbook
• BUSINESS_STRATEGY.html — category bet, channel sequence, Year-1 do-not-do list
• CREATOR_SEEDING_LIST.html — creator candidates, Wave-1, DM scripts
• HOTEL_PARTNER_SHORTLIST.html — hotel co-marketing targets + pitch
• PACKAGING_ACTION_LIST.html — the exact procurement cart + order-by dates
• PACKAGING_SHIPPING_RETURNS.html — the full operating manual (v2)
• SIZE_GUIDE_MEASUREMENT_KIT.html — per-SKU measuring session worksheets
• SURPRISE_AND_DELIGHT.html — gifting idea bank; concepts #1–2 now ship as the insert kit

Brand

• SHOT_LIST_2026-07-13.html — July 13 product studio session
• SHOOT_RUN_OF_SHOW.html — founder-interview video session
• iverywhere-art-direction.html — the creative bible + house grade
• BROLL_LIBRARY.html — the footage engine behind the content calendar
• AI_ASSET_PLAYBOOK.html — AI tool strategy + generation workflows
• STYLING_WARDROBE_GUIDE.html — coordination looks + shoot capsule
• iverywhere-studio-kit.html — home studio buy list + shot recipes
• iverywhere-4-day-trips.html — pre-September anchor-shoot trip options

Brand foundation

• BRAND_VOICE.html — how Iverywhere sounds (v1)
• CUSTOMER_RESEARCH_TARGET.html — the target ICP (v1)

Website & launch

• roadmap.html — phased Jul 2 → Sep 1 launch roadmap
• founder-checklist.html — remaining founder-side launch tasks
• QUICK_IMAGE_SWAP_GUIDE.html — how to replace site images, non-technical

Last updated by Trevor McCormick at 2026-07-09 08:04