Marketing

• The plan
  • Marketing Plan — 8-week pre-launch sprint, launch week, channel economics, Year-1 calendar
• Content
  • Content Calendar — week-by-week founder posts, Jul 8 → Sep 1
  • Dated work: master calendar (Google Calendar)
• Campaigns
  • Campaign registry — one brief per push (template)
  • Launch — September 1, 2026
• Partnerships
  • Hotel Partner Shortlist — 8 targets, deal structures, the pitch
  • Creator Seeding List — 27 candidates, Wave-1, DM scripts, FTC rules
• Surprise & delight
  • Idea bank — concepts #1–2 ship as the insert kit

Campaigns lose conflicts with the foundation.

Last updated by Trevor McCormick at 2026-07-09 08:04