{Product Name}¶
One-sentence positioning. What is this product, who's it for, why does it exist in the line?
Template
Copy this file into docs/products/skus/ with a kebab-case name (e.g. airplane-blanket.md), fill in every field, delete this admonition, and add the new page to mkdocs.yml. If a field doesn't apply, write "n/a" rather than deleting it.
At a glance¶
| Status | Concept / Sampling / Production / Launched / Retired |
| Launch date | YYYY-MM-DD or TBD |
| Manufacturer | ../../vendors/manufacturers/<vendor-name>.md |
| Origin | Country |
| Material | One-line summary, link to materials library |
| Sizes | List the size run |
| Colors | List the color variants |
| Cost (landed) | $X.XX/unit |
| Wholesale | $X.XX |
| Retail | $X.XX |
| Margin | XX% |
| Owner | Name |
Photography¶
- Hero shot: path or link to file in Drive
- Flat lay: path or link
- On-figure: path or link
- Detail crops: list of paths or links
All approved imagery lives in Drive under Branding/Photography/[SKU]/. The wiki points; it doesn't store.
Dimensions¶
- Sized for: who (adult, kid, baby — age range)
- Specific measurements (length, width, depth, weight) — one row per size
- Fit notes (TTS / runs small / runs large)
- Pairs with: link to the coordinating parent or kid SKU
Materials & construction¶
- Fabric: name, mill, weight, weave, fiber content. Link to the materials library entry.
- Lining: if applicable.
- Hardware: zippers / snaps / buttons. Link to hardware library.
- Trim: labels, logo placement, hangtag spec.
- Care: wash instructions, restrictions.
Variants¶
| Color | Hex (if branded) | SKU code | Inventory | Notes |
|---|---|---|---|---|
Packaging¶
- Box / mailer spec
- Tissue / wrap
- Hangtag style
- Insert(s) — surprise & delight item, care card, etc.
Production notes¶
- Lead time from PO to ship
- Most recent run: quantity, date, total cost
- Open issues with this SKU (defects, fit complaints, color shifts)
- Notes for next production run
Marketing notes¶
- One-line product story for product page
- One-line social caption template
- Talking points for press
- Anti-patterns — what not to say about this SKU
Last updated by Trevor McCormick at 2026-07-09 08:04